Photo Release -- Daktronics Expands Business and Presence in Australia

SYDNEY, Australia, April 1, 2012 (GLOBE NEWSWIRE) -- Daktronics (Nasdaq:DAKT), a worldwide leader in the design and manufacture of LED video and messaging displays, digital billboards and electronic scoreboards, recently expanded its global presence with the opening of a sales and service office in Sydney, Australia.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12237

"Australia is a fast growing market for the products and services Daktronics offers," said Blair Robertson, manager of the operations in Australia. "Daktronics has maintained a presence in Australia since providing many of the scoreboards and displays for the Sydney 2000 Games. In the past year, we've seen a nice increase in both the large sports venue and digital advertising opportunities. With noteworthy projects such as Metricon Stadium, Skoda Stadium, Canberra Stadium, the Australian Turf Club (ATC) Rosehill Gardens Racecourse; and high profile digital media networks for Westfield shopping centers and Eye Corp, Daktronics has become a leading display system supplier with enhanced service capability and delivery."

The most recent large sports system order is for ATC Rosehill Gardens Racecourse in Rosehill, New South Wales. This leading racing venue has purchased and installed Daktronics' popular 15HD LED video technology in a true high definition configuration measuring approximately 11 meters high by 40 meters wide (see photo). This display has a resolution of 720 lines of pixels and provides incredible image quality with superior viewing angles.

The Daktronics office and its staff have the capability to serve customers throughout Australia with on-site technical support complemented by an extended network of authorized service companies within the country, as well as Daktronics corporate support. The new office includes an inventory of spare parts and a repair center to quickly respond to customer needs. The office can be reached by phone at +61 (2) 9417 3812.

About Daktronics

Daktronics has strong leadership positions in, and is the world's largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The Company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the Company's World Wide Web site at: http://www.daktronics.com, e-mail the Company at sales@daktronics.com, call +1-605-692-0200.

The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2011 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

CONTACT: DAKTRONICS AUSTRALIA

         Blair Robertson

         Manager

         +61 (2) 9417-3812

         Blair.Robertson@Daktronics.com

         

         DAKTRONICS MEDIA RELATIONS

         Mark Steinkamp

         Marketing Director

         +1-605-692-0200 x57035

         Mark.Steinkamp@Daktronics.com

         

         DAKTRONICS INVESTOR RELATIONS

         Bill Retterath

         Chief Financial Officer

         +1-605-692-0200 x56214

         Bill.Retterath@Daktronics.com

Daktronics recently installed this large high definition LED video board at Rosehill Gardens Racecourse. It's one of many large displays the company has provided for sports and commercial venues throughout Australia.