Daktronics recognized for its financial performance by leading business publications

Brookings, S.D. - July 22, 2004 - Daktronics, Inc. (Nasdaq - DAKT) was recently recognized by Business 2.0, Fortune Small Business and Business Week magazines for its financial results and stock performance.

Business 2.0 ranked Daktronics 48th on its B2 100 Fastest-Growing Tech Companies, the third consecutive year of inclusion. The list is a ranking by Zachs Investment Research using a combination of four financial criteria: growth in revenue, profit, operating cash flow and 12-month stock market return.

Fortune Small Business ranked Daktronics 59th on the FSB 100 List of America's Fastest-Growing Small Companies, the third year of inclusion. The list is a ranking of public companies with annual revenues of less than $200 million and a stock price of more than $1, based on earnings growth, revenue growth and stock performance over the past three years.

Business Week ranked Daktronics 67th on its list of America's Hot 100 Growth Companies, the second year of inclusion. The list ranks companies based on average sales and earnings growth and average return on capital over a three-year period.

"Our inclusion on these lists published by leading business magazines is further evidence that our business strategies, and execution of those strategies, are producing financial results at the top end of the marketplace," said Jim Morgan, president and CEO. "We remain optimistic about future growth opportunities, and will continue to manage the company based on shareholder value for the long-term."

About Daktronics, Inc.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, large screen video displays and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at sales@daktronics.com, call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

news release: 02686