Nextel/Nascar Uses Daktronics ProStar® Video Displays and Galaxy® Message Center for the Mobile Promotional National Glass House Tour

Brookings, S.D. - October 27, 2004 - Daktronics, Inc. (Nasdaq - DAKT) of Brookings, S.D., announces that the promotional Nextel/Nascar Glass House Tour is using mobile Daktronics display systems to promote its events and give fans a chance to see themselves on video screen display as they test their driving skills in the tour's simulators. The tour is operated and managed by National Tour Inc., of Rancho Santa Margarita, Calif.

The promotional tour travels throughout the country to cover NASCAR racing events. The ProStar&#174 video displays are used to show live interviews of drivers, live racing action and even footage of drivers of the six Nascar simulators, that allow the public to try their hand at driving a race car. The tour is housed in a portable structure that is assembled at each Nascar venue, which draws approximately 150,000 race fans per event.

The two video displays are independently mobile in self-contained semi trailers with hydraulic lifts that automatically raise the ProStar&#174 displays out of the trailer and into place to integrate into the tour set-up. The tour, in total, has nine semi trailers to move the promotional tour, including the portable structure, racecar simulators and the video displays from venue to venue.

All nine trailers of the tour were custom designed and manufactured by National Tour, Inc., and Featherlite, Inc., located in Cresco, Iowa, to move and protect the two ProStar&#174 displays. Featherlite is a leader of specialty aluminum trailers. They worked with Daktronics to customize the trailers and the hydraulic lift system for the displays. Both video displays use Daktronics ProStar&#174 full-color (LED) technology with pixels on 12 mm (.47") center-to-center spacing with a matrix of 96x128. Each display measures approximately 5 feet high by 6 feet wide (1.5 m x 1.8 m). ProStar&#174 displays provide stunning image quality, brilliant video, custom animation, dazzling graphics and logos, and live video and with a patented module design that improves display contrast and reduces glare off the face of the display. Outdoors, ProStar&#174 displays are bright enough to overcome even the harshest lighting conditions.

The Galaxy&#174 electronic message center, located at the front of the portable structure, is used to inform the public of scheduled events, to publicize the tour and to draw people into the structure. It incorporates amber LEDs with pixels on 34 mm (1.33") center-to-center spacing with a matrix 8 pixels high by 176 pixels wide. The display measures approximately 1 foot high by 20 feet wide (.3 m x 6.6 m).

Remote Possibilities of Las Vegas was the consultant/integrator that contracted Daktronics to provide the displays. Rick Carr, president of the company, stated that he had contracted with other LED video display companies in the past, but was unhappy with the quality of the product and service. He had wanted to try a new provider and chose Daktronics, a recognized leader worldwide in the design and manufacture of LED video displays.

"I had wanted to work with Daktronics for a while," said Carr. "The quality of the product is excellent, but that is not the only reason to go with Daktronics. With this project being a mobile tour, we needed excellent support, and Daktronics having offices all over the country was a key point in selecting this company. Wherever the tour went, Daktronics had an office and support staff close by."

The staff of National Tour, Inc., operates the video displays along with the audio system of the tour with a remote control system from the DJ booth at the front of the portable structure. The system utilizes the Daktronics V-Link&#174 video processor, which provides powerful image processing, and delivers smooth video. When asked what the reaction of the public is to the video displays the tour Carr said, "They love it!" and that the displays had lived up to his expectations. The Nextel/Nascar Glass House Tour has been on the road since February of 2004.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, large screen video displays, computer-programmable displays, electronic scoreboards and the control systems that operate them. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in commercial, transportation and sports applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at sales@daktronics.com, call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

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news release: 02728